When it comes to selling online, few of us think about the packaging. As the seller, it’s the final detail that needs to protect the item. For the buyer, boxing stuffing is what stands between them and their exciting new purchase. Neither is unequal; each side of the coin has a certain responsibility to a package’s defensive contents.
Peace of mind, marketing, customer satisfaction, reduced costs, and professionalism are five benefits of sustainable packaging products. With such great advantages for so little effort, it’s a wonder every business doesn’t use greener materials.
The most immediate advantage to choosing sustainable packaging means you get to keep your sanity. You’ll know without a doubt that your business is doing its part to reduce waste ending up in landfills. Most sustainable materials are plant-based, meaning they’re great for composting and can even be further recycled. It’ll mean no more scrap material filling up your trash—simply drop unwanted material into your compost.
While there may have been a time when people turned their nose up at green efforts, today, it’s decidedly mainstreamed. People want to know that their favorite places to shop care about them, their loved ones, and the environment. Making it known that your business supports these essential values is a great way to appeal to new customers. Try making a note of it in your item listings or adding an informational card with each package.
What goes for your peace of mind also goes for your customers. We’ve all had packages full of annoying plastic filler that just ends up dumped in the trash. What’s more, excessive packaging wastes valuable space in customer’s bins. It’s hard not to look at a box full of plastic bits and wonder if there was a better way to do it. Using sustainable materials helps customers breathe easily.
Of the five benefits of sustainable packaging products, reducing the money that’s lost to materials is the best for many people. Shipping is expensive these days, and packing a product to be safe in transit is just another fee draining away profit margins. Unlike expensive special-made packaging products, sustainable materials are often made from plants. Recycled paper and shredded cardboard are two common varieties of bulk shipping supplies that are easy to make or order wholesale.
Finally, nothing looks quite as professional as a smarter selection of packaging materials. Sustainable options are often natural and unbleached, which results in a clean and rustic look. While there’s nothing wrong with packing peanuts and bubble wrap, it looks cheap due to its commonness. While you won’t get a bad review for using these reliable tools, using a sustainable option is a nice way to stand out with your packages.