Top 5 Shipping Strategies for Small Businesses

Now that the holidays are over, it’s time to reanalyze your shipping solutions to determine how to change and improve them.

Some small business owners only work on their marketing, sales, and customer service skills when starting up. However, they often forget about the importance of shipping and how optimizing their shipping strategies can help them grow.

These top five shipping strategies for small businesses will help you reach more customers and grow your company!

Automate Shipping Efforts

Manually fulfilling shipping orders can be time-consuming and force you to neglect other critical business areas. But specific automating software can help you better manage shipping rates, customer data, and couriers.

Furthermore, automating shipping programs helps to reduce product losses and improve your customers’ experience. Be sure to research the best automated shipping service that will work for you and your business needs.

Understand Your Couriers

It might be tempting to ship your products off with the most used courier like UPS. But it’s vital to understand that not all of them are created equally because one courier might work for one business but not yours, or vice versa.

Understanding the difference in their pricing, services, and delivery processes will benefit you in determining which one is right for you.

Accurately Measure Packages

Similar to carriers, your shipping rates won’t be the same each time you ship a product to a customer. Rates depend on weight, quantity, distance, and more.

So, when you measure your package, you must measure as accurately as you can, and do so twice. Double-checking the numbers can help you avoid unnecessary fees when working with shipping couriers.

Consider Insurance

Accidents happen. Sometimes carriers can lose a package or damage it despite their best efforts. Whether your products are fragile or you’re looking for extra protection for them, you might consider purchasing insurance.

The price will vary with each insurance company you choose, so be sure to look at your budget and determine if insurance is an unnecessary luxury or a basic need for your business.

Stock Up On Supplies

When in a rush, owners may overuse their supplies, forget to refill them for the next package, and fall behind on shipping timelines because they must go out and buy more supplies. Don’t let this happen to you!

When you purchase bulk shipping supplies, you set yourself up for success in that you have plenty of shipping products in your stock, so you don’t have to worry about conserving them.

When you use these top five shipping strategies for small businesses, you save time, money, and unnecessary effort, helping you succeed in your business!